TURNING THE ROLE OF RESPONDENTS TO BE MORE ACTIVE IN CONTRIBUTING IDEAS, INPUTS AND CREATING THE FINAL OUTCOMES
When it comes to innovative & fruitful answers to business questions especially new product development or re-positioning related, co-creation workshop is highly suggested.
Facilitated by Fusion One experienced moderators, co-creation workshop is held in a casual & inspiring environment outside of FGD rooms with various enabling & imaginative activities (collages, product mapping, group work & presentation)
Client can participate on-site without having to observe via one-way mirror.
In sanitary pad category, co-creation workshop with connected activities from head to toe helps brand to get valuable inputs about what the most desirable pad to consumer’s expectation looks like:
- Unhappy/happy feeling through image collages
- Consumer journey via story-telling
- Ideal pad design: emotional cues translated into product cues
“The beauty of co-creation workshop is that you can involve both clients, consumers and moderators into the discussion, the debate to find the authentic truths”